Small Business Saturday | November 28, 2026
There is something special about shopping small. It is about more than finding the perfect gift or enjoying a favorite local drink. It is about discovering unique places, meeting the people behind the products, and supporting the small businesses that give a community its character.
This Small Business Saturday, November 28, make plans to explore Nelson 151 and experience the people, places, and locally owned businesses that make Virginia’s Route 151 corridor such a special destination.
Discover Something Different Along Nelson 151
From locally made goods and farm-fresh finds to handcrafted beverages and one-of-a-kind gifts, Nelson 151 offers plenty of reasons to slow down and explore.
Browse the shops and markets along the corridor, where you will find products made by Virginia artisans, local food producers, farmers, and makers. Whether you are shopping for holiday gifts, picking up something special for your home, or treating yourself to a little something, shopping local offers a chance to find items with a story behind them.
Sip Local and Support Craft Beverage Producers
Small Business Saturday is also a perfect opportunity to raise a glass to the independent craft beverage businesses that help make Nelson County a destination.
Nelson 151 is home to a distinctive collection of wineries, cideries, breweries, and distilleries, each offering its own atmosphere, craftsmanship, and hospitality. Stop in for a tasting, discover a new favorite Virginia wine, enjoy a locally crafted cider, or pick up a bottle to share during the holidays.
Every visit supports the local businesses and talented people who contribute to Nelson County’s thriving craft beverage community.
Make It a Day in Nelson County
Shopping small doesn’t have to mean rushing from store to store. Make a day of it! Enjoy the scenic mountain views, stop for a locally sourced meal, explore a village shop, or spend a little extra time visiting a favorite craft beverage destination.
The communities along Route 151 each offer something different, and the best discoveries are often found when you take the time to wander.
Your Support Makes a Difference
When you shop at a locally owned business, your dollars help support local jobs, independent entrepreneurs, farmers, makers, and the small businesses that make Nelson County unique. These businesses are an important part of what makes our communities welcoming places to live and memorable places to visit.
This November 28, we invite you to shop small, sip local, and experience the best of Nelson 151.
Give the gift of local this holiday season. Discover something new, support a small business, and take home a little piece of Nelson County.
We’ll see you along Route 151!